A recent study by behavioral researchers at the University of Bonn, the Leibniz Institute for Financial Research SAFE in Frankfurt, and the University of Copenhagen demonstrates for the first time that a broad majority of the world’s population supports climate action and is willing to incur a personal cost to fight climate change.
The findings, published in the prestigious journal Nature Climate Change, are based on a globally representative survey conducted in 125 countries, involving approximately 130,000 individuals. According to the study, 69 percent of the world's population is willing to contribute one percent of their personal income to the fight against climate change – a significant contribution to climate action. An overwhelming majority of 86 percent endorses pro-climate social norms, and 89 percent call for increased political action. In countries particularly affected by global warming, the willingness to fight climate change is significantly higher. In countries with a high GDP per capita, the willingness is lower compared to other countries.
