Simone Wies takes over the SAFE Junior Professorship for Marketing and Finance. Before joining SAFE she held a postdoctoral research position at Duke University, North Carolina, U.S. Wies completed her education at Maastricht University, where she obtained her doctor's, master's and bachelor's degrees. Her research deals with the interaction of capital markets and managerial decision making. In her work, she investigates how marketing investments, e.g. as regards advertising of product innovations, affect capital markets and investor behavior and vice versa.
Simone Wies is one of six new junior professors who joined SAFE during the course of the last academic year. With her SAFE strengthens its link to the Marketing Department of Goethe University’s Faculty of Economics and Business Administration.